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		Job Opportunities Marketing Title: Director, Online Marketing Location: South Bay Area / Silicon Valley A 90-person SaaS startup is searching for a Director, Online Marketing, who will be responsible for ensuring that its lead-generation strategy is well designed, communicated and executed. The Director, Online Marketing will create the overall lead-generation plan for the small and medium business (SMB) and enterprise market segments. This individual will develop campaigns designed to drive new lead acquisition; nurture existing prospects; drive qualified sales opportunities; and convert pipeline into revenue. Reporting to the Vice President of Marketing, the Director, Online Marketing will work closely with sales, product marketing, corporate marketing and other teams to drive accountable lifts in revenue. This role will manage two direct reports, a Campaign Manager and a Search Marketing Manager. This is a well-funded, early-stage startup based in the Silicon Valley. With 1,000 companies already using its products, this company has a great start. Responsibilities: • Develop the demand-generation strategy for the companyÕs enterprise market segment • Manage a campaign manager responsible for developing integrated, multi-touch marketing campaigns and a search marketing manager responsible for Google PPC • Manage online demand-generation campaigns • Create banner and display advertising strategy and work with corporate marketing to execute • Develop social-media strategy • Handle high-level responsibility for design, test and execute progressive nurturing campaigns with Marketo marketing automation • Measure and monitor sales funnel activity to ensure predictable pipeline building • Develop data-mining strategies to enable demand generation, upsell and cross-sell • Apply response analysis and best practices to optimize all aspects of demand generation • Facilitate a strong working relationship with sales and product marketing • Establish and report on campaign metrics, closed loop reporting and ROI Requirements: • More than seven years of relevant experience in demand marketing with an emphasis on driving sales, preferably in B2B enterprise software • Experience and strong track record developing demand-generation strategy for SaaS or IT business software • Strong management experience; able to hire, train and mentor direct reports • Advanced knowledge of best practices in B2B marketing automation, demand generation and rules-based lead nurturing • B.S./B.A. degree in relevant field • Experience with SEO management within the enterprise market space, landing-page effectiveness and measurement • Ability to make strategic recommendations in optimization • Experience with SEO management within the enterprise market, landing page effectiveness and measurement with the ability to make strategic recommendations to optimize • Strong analytic capability with response analysis experience • Demonstrated proficiency with multiple formats of demand generation, including email, website, SEO and social media • Experience executing lead scoring and nurturing programs • A background in database-management functions, including cleansing, data validation, segmentation, tagging, custom report creation and import/export of CRM data • Experience with targeting, segmenting and profiling of prospects and customers • Expertise writing and presenting ROI-driven marketing campaign plans • Strong experience with marketing automation tool Marketo and Salesforce.com • Solid written and oral communication skills • Outstanding attention to detail and superior time- and project-management skills • Ability to manage, prioritize, multi-task and thrive in a fast-paced, high-growth, ambiguous environment • Experience with A-B testing scenarios within marketing automation preferred Apply for this position Back to Top Title: Director of Paid Search Location: SF Bay Area / Peninsula A rapidly growing e-commerce company is searching for a Director of Paid Search. In this role you will provide leadership on all Pay-Per-Click Search Engine Marketing and Facebook Marketplace Advertising initiatives within all of the company's brands and products to acquire new customers and re-engage existing customers. Reporting to the Vice President of Customer Acquisition, as a seasoned subject-matter expert you will serve as the team leader for an experienced group of knowledge experts. As Director of paid search you will manage a large budget and will be responsible for driving business results to include new customer acquisition, revenue and ROI. Strong industry knowledge, PPC best practices, business acumen, quantitative analytics skills and leadership will be essential for success in this key position. Come and be apart of this amazing team! Responsibilities: • Manage a team of five highly skilled PPC Search Marketing Managers • Handle an PPC Search budget in the $10Õs of MMÕs • Set PPC Search strategies; develop quarterly plans; optimize operations; and drive business results • Organize and optimize keyword portfolios to drive business results across multiple brands and product lines • Use measurement, tracking and management platforms to create analytics and manage PPC Search operations • Conduct ad creative and landing-page optimizations that include A/B and multivariate testing. • Expand a young Facebook Marketplace PPC program into a strong and profitable channel for customer acquisition • Engage specialized agencies when necessary • Provide expertise on industry best practices • Partner with key cross-functional teams to ensure that PPC Search and Facebook Ad projects include relevant organizational goals • Collaborate with senior company management on resource needs and performance • Drive innovation and education on the search channels within the organization Requirements: • More than 10 years of marketing experience, with more than five years in Search Engine Marketing • B.A./B.S. degree (in economics, mathematics, marketing, or related fields) required; M.B.A. degree preferred • Experienced team leader • Clear understanding of search industry best-practices; able to effectively benchmark keyword portfolios to best-in-class search operations • Demonstrated track record of managing a sizable budget, driving financial performance and attaining measurable results through projects • Proven success in driving complex projects within cross-functional teams, including product management and engineering • Outstanding analytical skills, strong experience in optimization and interpreting test results and drawing conclusions • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize and articulate highest-impact initiatives • Excellent written and verbal communication skills; adept at articulating ideas and gathering input from key stakeholders • Comfortable creating presentations and presenting to broad groups, including senior management • Innovative thinker able to operate in a strategic capacity as well as apply a laser focus on flawless execution • Ability to thrive in a fast-paced, entrepreneurial environment • Experience using MediaPlex, Kenshoo and/or other ad-serving and ad-management platforms preferred Apply for this position Back to Top Title: Director of Marketing Location: SF Bay Area / Peninsula An innovative, fun, growing, consumer e-commerce site is searching for a Director of Marketing to lead the development of marketing strategies and integrated marketing plans for its brand. These marketing plans will support both long-term growth and immediate-term revenue. Responsibilities for this role includes developing deep consumer insights; creating marketing and positioning strategies; turning those strategies into concrete marketing plans; and working across the channel marketing teams to ensure successful execution. Reporting to the VP of Brand Marketing, the Director of Marketing will partner with the General Manager and will work closely with a core cross-functional business, product and engineering team. If you want to join a winning company and team, then this is your opportunity! Responsibilities: • Developing marketing strategies for the brand, including deep understanding of consumer needs, barriers and levers; developing positioning and messaging against key target segments and drive times • Creating and executing annual marketing plans, with quarterly updates, to deliver on business and customer goals, including collaborating closely with key business, product and channel marketing counterparts to develop integrated plans • Driving incremental cross-channel programs to achieve growth objectives, potentially including grass-roots efforts or selected strategic marketing partnerships • Developing a communication strategy and driving alignment of all related marketing communications to ensure consistency • Acting as a champion and consultant for the brand across the marketing organization • Participating in business planning, including forecasting results based on marketing plans Requirements: • More than 10 years of progressive leadership experience in marketing, with specific experience in consumer-driven brands and digital marketing • Solid understanding of retail, e-commerce and brand management • Experience building a premium brand preferred • Proven track record in developing integrated marketing plans in a highly competitive market space • Demonstrated background of success in a matrix organization and a fast-paced, entrepreneurial environment • Executive-level communications skills • Strong ability to analyze results of programs or research and derive actionable insights • Able to successfully develop and execute programs utilizing direct and matrix resources, while investing marketing funds with focus on measured business impact • A balanced leadership style that allows for strategic and business skills, a high level of intellectual agility and capacity for original thought • Proactive, energetic self-starter eager to have a significant impact on business success • A hands-on approach; used to leading by example • Leader and motivator of teams • M.B.A. degree preferred Apply for this position Back to Top Title: Search Marketing Manager Location: South Bay Area / Silicon Valley An early-stage, 90 person software (SaaS) start-up with clients in 26 countries is recruiting for a Search Marketing Manager. This key contributor will be responsible for acquiring new customers and driving total customer revenue through paid and natural search. The goal of this role will be to develop and practice specific vertical market knowledge and to drive new user acquisitions and to drive revenue. Working as the right-hand person to the Director of Online Marketing, the Search Marketing Manager will be one of the most important members of the Marketing team. As the company continues to grow, the career opportunities in Marketing will continue to expand. Responsibilities: • Plan, manage and execute paid search (SEM) campaigns • Work with internal team to develop campaign architecture and ad groups, identify keywords and create copy • Develop and drive SEO strategy • Serve as internal SEO champion, driving best practices cross-functionally • Utilize successful creative testing, bidding strategies and keyword management on pay-per-click search engines to optimize campaigns • Effectively achieve customer-acquisition goals • Work with internal team to improve SEO standings through technical website enhancements, linking strategies, copy /metadata optimization and internal process improvement • Report on performance for all search efforts including spend, traffic, conversions, number of customers acquired and ROI • Develop a robust test-and-learn plan to improve the company's search ad creative and landing pages • Make recommendations for on-site changes Requirements: • More than five years of marketing experience, with at least three years of experience in paid and organic search marketing • B.A./B.S. degree • Experience with third-party bid management and analytics software • Experience owning search engine marketing, online lead generation space strategies and optimization technology including PPC ads, paid search, keyword analysis and solution • Experience in driving competitive site analysis, keyword density analysis, optimization of site content and ad-copy generation • Proficiency and certification in Google AdWords • Exceptional analytical, planning and project-management skills • Outstanding interpersonal, verbal and written communication skills • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere • Data-driven mindset mandatory • Adept at prioritization of tasks Apply for this position Back to Top Title: Senior Marketing Manager Location: SF Bay Area / Peninsula An innovative, fun, growing, consumer e-commerce site is searching for a Senior Marketing Manager. This role will be to lead development of the marketing strategy for the designated brand while crafting an integrated marketing plan. Reporting to the Director of Marketing, the Senior Marketing Manager will work closely with business, product and channel marketing counterparts to deliver plans that support the brand goals. Partnering with the general manager of the group, the Senior Marketing Manager will work closely with a core cross-functional business, product and engineering team focused on the designated brand. This site makes shopping fun, easy and even better than the store shopping experience! Don't miss this opportunity to get in with a thriving and stable company. Responsibilities: • Developing marketing strategies for the brand, including deep understanding of consumer needs, barriers and levers; developing positioning and messaging against key target segments and drive times • Developing and executing annual marketing plans, with quarterly updates, to deliver on business and customer goals, including closely collaborating with business and channel marketing counterparts to develop integrated plans • Manage incremental cross-channel programs to achieve growth objectives, potentially including grass-roots efforts or selected strategic marketing partnerships • Act as champion and consultant for the brand across the marketing organization • Drive alignment of all related marketing communications to ensure consistency • Participate in business planning Requirements: • Eight or more years of progressive leadership experience in marketing, with specific experience in consumer-driven brands and digital marketing • Exceptional communication skills • An ability to successfully execute programs utilizing direct and matrix resources, while investing marketing funds, with a focus on measured business impact • Solid understanding of retail, e-commerce and brand management • Proven track record in developing integrated marketing plans in a highly competitive market space • Balanced work style that demonstrates business acumen, a high level of intellectual agility and capacity for original thought and the ability to drive results • Success in a matrix-type organization • M.B.A. degree preferred Apply for this position Back to Top Title: Senior CRM Manager Location: SF Bay Area / Peninsula A growing, consumer e-commerce site is searching for a Senior CRM Manager to handle the engagement of various customer segments. Reporting to the CRM Director, the Senior CRM Manager will be responsible for driving revenue through developing the appropriate contact strategy through multiple channels. A key member of the customer marketing team, the Senior CRM Manager will focus on generating value and insights across the customer life-cycle through data-driven direct marketing and testing. Responsibilities: • Leading a team of three marketing managers in efficiently delivering customer-focused, cross-channel direct marketing campaigns • Engendering loyalty and driving revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points (direct marketing on site, email and direct mail) • Migrating customers from lower- to higher-value segments • Engaging customers by encouraging activity across all of the company's products • Leading marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments • Working with the business analysis team to evaluate drivers of engagement, loyalty and repeat rates across multiple segments • Managing budget based on results; delivering on-time and on-budget Requirements: • More than 10 years of progressive leadership experience in marketing, with specific experience in consumer-driven brands and digital marketing • Solid understanding of retail and e-commerce • Demonstrated track record driving measurable results through customer marketing efforts, ideally in an e-commerce environment • Demonstrated knowledge of creating contact and promotional strategies with a track record of results • Experience driving customers through the life-cycle to achieve targeted LTV goals • Experience managing and influencing cross-functional teams • An innovative thinker who can operate in a strategic capacity as well as with laser-like focus on flawless execution and drive for results • Demonstrated experience with results utilizing campaign management, data-query tools such as Brio, Epiphany, or Cognos • Highly developed PC skills and advanced proficiency with Excel and Access • Ability to succeed in a fast-paced, entrepreneurial environment • Exceptional analytical, planning and project-management skills • Outstanding verbal and written communication skills • Exceptional attention to detail and ability to effectively multi-task in a deadline-driven atmosphere • B.A./B.S. degree in economics, mathematics, marketing or related fields Apply for this position Back to Top Title: Marketing Manager/Senior Marketing Manager Location: SF Bay Area / Peninsula An early-stage, well-funded, interior design Internet company is searching for a seasoned Marketing Manager / Sr. Marketing Manager. This individual will be responsible for developing and executing short-term and long-term strategic and tactical Marketing plans. In this hands-on role, planning and executing programs will need to be tracked and measured. The ideal candidate will have a solid background in online marketing and will thrive in a startup environment. This is a great opportunity to join a growing startup. Responsibilities: • Planning and executing market research activities • Testing and innovating new consumer and trade acquisition and engagement programs • Devising a plan for measuring, evaluating and then building on success • Driving joint marketing programs with major brands Requirements: • More than five years of experience in marketing, preferably with a background in home, food, parenting or other lifestyle categories • B.A. degree required; M.B.A. from a top business school strongly desired • Marketing automation experience (e.g. Marketo) preferred • Strong work ethic and result-orientation; must be hands-on • Superior analytical skills • Excellent leadership, interpersonal and communication skills • Ability to take ownership of a project or issue and see it through to business outcomes • Proven ability to manage and motivate cross-functional teams and lead multiple projects in a fast-paced environment • Eagerness to join an entrepreneurial, hands-on environment • A professional who embraces all aspects of building a world-class brand from the ground up Apply for this position Back to Top Title: Marketing Manager/Senior Marketing Manager Location: San Francisco A rapidly growing Internet startup that offers excellent discounts on businesses and activities is searching for a Marketing Manager/Senior Marketing Manager. Reporting to the VP of Marketing, the Marketing Manager/Senior Marketing Manager will be responsible for creating innovative programs for local merchants, fundraising and youth programs as well as assisting with other entrepreneurial opportunities. This is a one-of-a-kind opportunity to contribute your expert marketing skills and creative ideas to an innovative and inspiring company. Responsibilities: • Develop strategies to efficiently scale marketing programs throughout the company's local sales and local marketing teams to achieve key performance indicators • Develop and execute marketing and merchandising programs that consider relevant seasonal influences, product initiatives and promotional strategies • Create, distribute and manage local marketing tool kit with sales collateral, marketing collateral, social media outreach tools, etc. • Manage creative process to drive increased customer acquisition and community outreach • Serve as the liaison between local marketing consultants • Consolidate requests for marketing materials and tools and help identify marketing best practices to implement locally • Create strong brand awareness and uphold consistent brand standards across all the company's markets • Implement merchant marketing programs to increase the company's brand awareness among local merchant communities • Help create and implement loyalty programs for merchants and customers • Drive awareness of the sales opportunity, to increase visibility among local moms looking for flexible and rewarding careers • Define key marketing metrics and measure success of local programs based on company goals • Manage forecasts, budgets and creative resources • Create communication and training programs such as newsletters, blogs, videos and e-learning courses to enhance the skills of the local sales and marketing teams Requirements: • More than five years of experience delivering creative marketing programs that produce results • Demonstrated analytics capabilities, with the ability to manage key program metrics to maximize ROI and report on results • Strong project- and people-management skills • Excellent verbal and written communication skills • Topnotch interpersonal skills • Excellent proactive planning skills and meticulous attention to detail • Online marketing experience • Retail marketing experience preferred • Proactive, energetic, self-starter eager to have a significant impact on business' success • Passion for the customer and meeting their needs • Ability to thrive in a fast-paced, entrepreneurial environment • B.A./B.S. degree in marketing, finance or a related field required; M.B.A. degree preferred Apply for this position Back to Top Title: Community Manager Location: SF Bay Area / Peninsula An early-stage, venture-backed startup that focuses on home design is searching for an engaging Community Manager who will ideally be a leader in the community, encouraging the followers within the website's Q&A and messaging board. This hands-on role includes managing a team of experts and moderators and responsibility for a budget. If you want to find a position and have an impact on the success of a young company while using your expertise to build up a community, read on! This unique role serves a rapidly growing community of home owners and home improvement professionals. The startup's combination of a website and an iPad application will provide access to the largest home-design databases on the Web. This role involves engaging, inspiring and facilitating open communication. Responsibilities: • Manage remote staff of design professionals and moderators to ensure consistent processes for community outreach, development, moderation and policies • Oversee department budget, moderator recruitment and hiring • Collaborate closely with editorial to create community-focused editorial content, discover new opportunities for engagement and increase flow between content and community • Collaborate on social marketing efforts • Collaborate with PR and marketing team to increase user acquisition, retention and increase brand awareness • Oversee first-response community support efforts Requirements: • More than three years of online community management experience • Proven record of successfully building and growing a forum and a Q&A community from an early stage • Deep knowledge of and passion for online communities and social media, including best practices and the latest tools • Strong sense of personal ownership and stewardship for the community • Proven track record of planning and achieving measurable goals • Multidisciplinary approach to problem-solving and ability to work with cross-functional teams • Leadership and project-management experience • Editorial instincts on turning community conversations and contributions into "clicky", viral content with a knack for identifying and piecing together trends • Ability to work well under pressure and proven ability to meet deadlines • Strong communication and writing skills • A high-energy personality and a strong desire to achieve top results with a charismatic, positive attitude • Experience with lifestyle interest consumer communities, in particular home improvement and home furnishing communities, is a plus Apply for this position Back to Top Title: CRM Manager Location: SF Bay Area / Peninsula An innovative, fun, growing, consumer e-commerce site is searching for a CRM Manager. As CRM manager your role will be to lead the development and implementation of direct marketing and retention campaigns for a specialty line of paper goods. These Campaigns will focus on increasing customer retention, lifecycle marketing and integrated solutions. Don't miss this opportunity to join a thriving and exciting company! Responsibilities: • Lead the development, implementation and optimization of lifecycle and retention driven strategies for a specialty line of paper goods • Drive improvements in direct marketing segmentation strategies and implementation • Identify existing and emerging tools needed to execute strategy • Work with in-house and outside agency to continually evolve and upgrade technology • Develop and implement testing strategies to continually update and optimize programs • Execute email and direct mail campaigns including creative development, segmentation, link tracking and scheduling • Working with in-house creative teams, develop cutting edge, high quality marketing materials • Help develop and leverage existing content • Work with and manage outside vendors • Provide up-to-date analysis and reporting for retention programs and develop actionable insights to use for further optimization • Work closely with cross-functional teams to implement integrated marketing • Keep abreast of and share industry trends and best practices Requirements: • More than five years of direct/online marketing • Experienced in managing clients, agencies and partners • Proven track record in implementing effective segmentation strategies • Strong project-management and Web skills • Strong verbal, written and interpersonal communication skills • Strategic thinker, with a result-oriented mind • B.S./B.A. degree • Strong understanding of customer lifecycle marketing and CRM strategies • Ability to interpret data to drive optimization and improvements of direct marketing programs • Sharp creative eye and proven ability to develop winning marketing assets • Creative problem-solver, with a passion for winning and achieving results • Independent self-starter, with an ability to multi-task in a fast-paced environment • Passion for direct marketing and e-commerce Apply for this position Back to Top Title: Marketing Manager Location: San Francisco A rapidly growing startup that helps busy moms find entrepreneurial opportunities as well as excellent deals on activities is searching for a Marketing Manager. This role involves creating innovative programs for three types of customers: purchasing moms in local communities; sales; and local merchants. Reporting to the VP of Marketing, the Marketing Manager will be responsible for coming up with new programs as well as other marketing, fundraising and creative ideas. This is a one-of-a-kind opportunity to contribute your expert marketing skills to an innovative and inspiring company. Responsibilities: • Develop strategies to efficiently scale marketing programs throughout the company's local sales and local marketing teams to achieve key performance indicators • Develop and execute marketing and merchandising programs that consider relevant seasonal influences, product initiatives and promotional strategies • Create, distribute and manage local marketing tool kit with sales collateral, marketing collateral, social media outreach tools, etc. • Manage creative process to drive increased customer acquisition and community outreach • Serve as the liaison between local marketing consultants • Consolidate requests for marketing materials and tools and help identify marketing best practices to implement locally • Create strong brand awareness and uphold consistent brand standards across all the company's markets • Implement merchant marketing programs to increase the company's brand awareness among local merchant communities • Help create and implement loyalty programs for merchants and customers • Drive awareness of the sales opportunity, to increase visibility among local moms looking for flexible and rewarding careers • Define key marketing metrics and measure success of local programs based on company goals • Manage forecasts, budgets and creative resources • Create communication and training programs such as newsletters, blogs, videos and e-learning courses to enhance the skills of the local sales and marketing teams Requirements: • More than five years of experience delivering creative marketing programs that produce results • Demonstrated analytics capabilities, with the ability to manage key program metrics to maximize ROI and report on results • Strong project- and people-management skills • Excellent verbal and written communication skills • Topnotch interpersonal skills • Excellent proactive planning and meticulous attention to detail • Online marketing experience • Retail marketing experience preferred • Proactive, energetic, self-starter eager to have a significant impact on business' success • Passion for the customer and meeting their needs • Ability to thrive in a fast-paced, entrepreneurial environment • B.A./B.S. degree in marketing, finance or a related field required; M.B.A. degree preferred s Apply for this position Back to Top Title: International Marketing Manager Location: San Francisco A rapidly growing, fun and very profitable social-networking site is searching for an experienced, motivated and innovative International Marketing Manager at its San Francisco location. As the International Marketing Manager, you will drive targeted traffic to the company through marketing investment across TV, radio, print, outdoor and other offline channels. The ideal candidate will have a media planning background with a TV focus, preferably with international experience. Some domestic and international travel is required for this role. Come join this exciting, thriving company that has a one-of-a-kind positioning in the marketplace! Responsibilities: • Manage day-to-day agency relationships including media buying and production • Experience in creating advertising and promotional content for specific country markets outside of North America preferred • Negotiate and maintain offline marketing budgets • Establish and foster an open environment stimulating communication, creativity and discipline that engenders a team spirit in solving problems and optimizing solutions • Collaborate with online marketing teams to track performance improvements and ensure brand consistency • Share learning with marketing team and throughout the organization and foster a collaborative learning environment • Continue to evolve best practices to measure campaign effectiveness and ROI and optimize spend across all offline media channels • Provide daily and weekly reports that track and analyze performance in the assigned countries Requirements: • More than five years of experience developing and producing international offline marketing campaigns for consumer brands, with a good understanding of traditional media markets to drive media buying, testing and creative • International experience in at least one country other than the North America preferred • Client-side brand management experience (including a proven track record of developing successful integrated advertising campaigns) preferred • Extensive hands-on experience developing and executing television and other offline marketing campaigns • Experience in media buying for television and other offline media as well as creative campaign management • Experience applying rigorous analytics to determine ROI on cross-channel marketing efforts • A thorough understanding of direct-response marketing and expertise in offline customer acquisition strategies • Flexibility in work hours (must be available for occasional conference calls or video conferences outside of normal business hours, based on international time zones) • Excellent creative skills and ability to translate that creativity cohesively across multiple channels • Strong and committed work ethic plus an ability to work in a collaborative team environment while performing autonomously • Outstanding analytical skills and topnotch verbal and written communication skills • Detail-oriented and organized, with a data-driven mindset • Professional marketing experience in markets outside of North America preferred • Experience marketing a large consumer online brand using offline channels highly desirable • Media planner with international experience preferred • Bachelor's degree or higher Apply for this position Back to Top Company Profile Job Opportunities Career Coaching Contact Us © Copyright 2003-2012 CM Recruiting. 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