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		Job Opportunities Marketing Title: Head of Customer Acquisition Location: San Francisco A leading global e-commerce company, headquartered in San Francisco and with over 50 million members, is seeking a Head of Customer Acquisition to manage the acquisition of new customers across all direct marketing channels including paid search, natural search, affiliates, lead generation, online media, catalog, radio and DRTV. Reporting directly to the CMO, the Head of Customer Acquisition will be a senior member of the marketing team. He/she will be responsible for building and leading a team of marketing managers in the strategy and execution of all online and offline acquisition marketing programs. Responsibilities: • Develop strategies in order to efficiently reach new-customer acquisition through multiple online and partner marketing channels • Work closely with other members of the CRM and Product Marketing teams to grow market share in the relevant category • Meet aggressive customer acquisition targets (new customers, new customer revenue) while staying within allowable CPA • Negotiate and close deals directly with third parties to drive additional new customer acquisition • Drive additional insights into new customer acquisition strategy • Collaborate with partnership teams to optimize acquisition offers and strategies • Plan and evaluate funnel optimization programs that increase the conversion of site visitors and registrants into customers • Manage and meet all budget and efficiency goals • Develop and retain a team of marketing managers responsible for online and offline advertising Requirements: •10+ years of marketing experience, with 4+ years of e-commerce marketing experience including the creation, launch and measurement of consumer marketing programs across all online and offline channels • Hands-on experience in direct marketing segmentation, testing and tracking • Sound experience in online marketing and driving new member traffic for an online, consumer-focused brand • Comprehension of the principles of marketing and advertising, including product offer development • Working knowledge of online customer-acquisition techniques as well as CPM, CPC and CPA strategies • Strong working knowledge of Internet, performance and direct-response advertising models • Strong analytic skills, with proficiency in Excel • Outstanding written and oral communication skills • Ability to thrive in a fast-paced, entrepreneurial environment • B.A. degree required; M.B.A. preferred Apply for this position Back to Top Title: Senior Marketing Manager Location: South Bay (San Francisco Bay Area) A rapidly growing, teen-oriented social networking website that is rapidly expanding its virtual world is seeking a Senior Marketing Manager / Marketing Director to lead the overall marketing efforts for the company. The Senior Marketing Manager / Marketing Director will manage acquisition and retention marketing efforts, to drive traffic and membership enrollments to the site. Reporting to the VP of Marketing, the Senior Marketing Manager / Marketing Director will manage a team of talented marketing managers who will bring the company's strategy to life in the marketplace and continue to expand the company's site. Responsibilities: • Drive acquisition and retention marketing efforts designed to drive Web site traffic and enrollments • Direct interactive marketing, public relations, viral marketing and social media campaigns to meet business performance objectives • Hire, manage and mentor marketing team members • Track and analyze results, providing reporting and recommendations for future marketing communications programs • Work with the PR Manger to set the public relations strategy and direct the PR agency with the goal of raising company awareness in trade, consumer and business publications; online in key industry websites and individual bloggers, and at industry events Requirements: • Six to eight years of online marketing experience, with a minimum of two years in a senior role • Someone who thrives in an entrepreneurial environment • Strategic thinker with good judgment and solid decision-making skills • Excellent communication and organizational skills • Knowledge of virtual goods/virtual worlds a plus • Demonstrated leadership, team-building and team-management skills and a proven ability to motivate staff • Bachelor's degree required; Master's degree preferred Apply for this position Back to Top Title: Customer Retention Marketing Manager (CRM) Location: San Francisco Bay Area A leading social-networking site with more than 11 million registered users is searching for a CMR Marketing with significant expertise in managing customer communication, retention, and loyalty programs. The CRM Manager will be focused on developing, launching, monitoring, and tracking programs that drive frequency of visit and higher user engagement. The ideal candidate is a highly motivated, focused, entrepreneurial individual with over 5 years of online consumer marketing experience. Substantive email marketing experience is a huge plus. Responsibilities: • Develop and execute effective marketing retention programs that drive increases in numbers of active users • Develop and test win-back, upgrade, loyalty and retention programs • Plan and coordinate email marketing programs to support multiple marketing objectives (including conversion, retention and win-back) • Develop reports and analysis in order to track program effectiveness against key metrics. • Analyze and communicate results of activity on a regular basis Requirements: • More than five years of experience in online marketing (social entertainment a plus) • Substantive email marketing experience with a strong understanding of email marketing operations, platforms and technology • Exceptional track record developing and marketing retention programs • Strong analytical skills, with demonstrated ability to use information to deliver program improvement • Proven track record in project- and process-management skills • A results-driven professional with a hands-on, get-the-job-done approach Apply for this position Back to Top Title: Acquisition Marketing Manager Location: San Jose A leading social networking site with over 7 million unique monthly users and the highest average visit time among social media websites is seeking an Acquisition Marketing Manager to lead the company's customer acquisition and conversion strategy/execution. Reporting to the Director of Marketing, the AMM will create and manage all acquisition strategies through several channels, leveraging the full marketing mix. This is a really great opportunity to join a rapidly-growing, yet stable company that's forging ahead in the new media, social networking and virtual gaming realms. Strong analytical skills, an understanding of user-site flow dynamics and strong online marketing experience are all required for this role. The ideal candidate will combine classic strategic marketing skills with experience in multi-channel marketing. He/she will have a proven track record of driving successful acquisition strategies and launching products in a similar content portal environment, with demonstrated incremental revenue growth. Responsibilities: • Own metric tracking and strategic evaluation of marketing initiatives • Working closely with UI designers, drive improvements to the home page, landing pages, site registration and activation touch-points • Create and manage all acquisition strategies through several channels, leveraging the full marketing mix -- including online banners • Increase and optimize all elements of customer acquisition funnel (visitors registrations active users retention rates and re-activation) • Measures uniques, CPA and conversion rates through each point of the acquisition funnel, engagement measures (time spent, page views), revenue per user, lifetime length of service, viral loop metrics (invites per user and conversion rates, invite touch-point optimization) • Provide cross-functional leadership with Marketing, Development, Art and UI teams • Own communication with internal clients (Art, Development and Customer Service) and manage external relationships (such as partner agencies) • Identify key short- and long-term goals to support specific campaigns and marketing efforts, particularly focused on new customers and lead acquisition • Submit and manage all creative briefs Requirements: • Three to five years of experience working in online consumer media • Three to five years of experience with online marketing, related to online consumer acquisition, direct response/database marketing, social network and SEO • Experience in channel-marketing planning is a must • Proven track record of driving results in a fast-paced and constantly changing environment • Hands-on experience with managing campaigns across multiple online channels and mixed media • Strong analytical and quantitative skills; able to read and interpret marketing reports and make recommendations • Experience handling optimization of response rates and P&L by actively recommending market tests • A results-oriented self-starter who is reporting and ROI focused • A motivated contributor with passion and drive to succeed • An acute sense of lifestyle trends, media savvy, pop culture hit lists and brands • Excellent communication skills as well as proven project-management skills • Strong understanding of broader entertainment industry; e.g., games, music, movies, etc. • Great sense of humor along with flexibility and ability to remain cool under pressure Apply for this position Back to Top Title: Senior Search Engine Marketing Manager Location: San Jose A leading social networking site with over 12 million registered users and the highest average visit time among all social media web sites is seeking a Senior Search Engine Marketing Manager to join its expanding marketing team. The SEM Manager will be responsible for all aspects of the site's Search Engine Optimization including meta-tagging of the site, day-to-day management and optimization of the company's SEM by increased visibility on various search engine sites. Successful candidates must have extensive experience in digital advertising including both paid and natural search. This is a really great opportunity to join an exciting company that is forging ahead in new media, social networking and virtual gaming realms. Responsibilities: • Own search engine marketing, online lead-generation space strategies and optimization technology, including PPC ads, paid search and key-word analysis • Stewardship of all aspects of the site's SEM campaigns • Develop, generate and interpret periodic performance reports; e.g., spend analysis, keyword performance, CTR, ad quality and SE campaign performance • Develop vertical-specific market knowledge and implement it to drive new user acquisitions and revenue Requirements: • Digital advertising experience including 3+ years of experience SEO experience • Experience with both paid and natural search • Experience with more than one SE ad program such as Adwords (Certification in either Google Adwords, Yahoo!/Overture and/or MSN Ad Center preferred) • Proven success in handling search engine marketing, online lead-generation space strategies and optimization technology • Successful track record of driving competitive site analysis, keyword density analysis, optimization of site content and ad-copy generation • Dynamic and intelligent individual with a background in keyword search marketing campaign development • Strong written and verbal communication skills • Excellent analytical skills along with the ability to effectively present analyses of campaign performance • Self-starter who can work independently, is adept at prioritization and comfortable working in a fast-paced environment • Agency experience preferred Apply for this position Back to Top Title: Online Marketing Manager Location: San Francisco An independent media company with 300+ employees is seeking an Online Marketing Manager to join its rapidly growing marketing team. This award-winning network is the television industry's leader in providing programming that ranges from the hottest trends in technology, fashion and music to such important pressing issues as the environment, finance, and politics. The Online Marketing Manager will be responsible for developing and managing key marketing efforts that will continue to build the brand and drive traffic and usage on the site. This is a fabulous opportunity to become a member of a growing company and a talented team as they develop and offer more cutting-edge media technology to viewers around the globe. Responsibilities: • Plan and execute strategic marketing initiatives that help further the company's marketing goals • Drive innovation online via new thought in partnerships, media buys, guerilla tactics and creative development • Provide creative strategies and recommend test ideas (creative, offers, messaging, subject lines) that are consistent with business objectives • Establish production schedules, critical dates and clarification of responsibilities • Oversee and optimize all marketing operations (including client/vendor relations, SEO, SEM, ad buys and lead generation) Understand market opportunities to offer insight and propose • Objectives to improve the company's marketing position and brand awareness • Work closely with online programming to optimize content for distribution partners • Coordinate internal needs for on-site promotional space Requirements: • 3+ years of experience in online marketing • Proven track record of successful branding and response campaigns • SEO/SEM experience coupled with excellent analytical skills • Self-motivated, deadline-driven professional who can support multiple projects at a time • Excellent written and oral communication skills • Bachelor's degree Apply for this position Back to Top Company Profile Job Opportunities Contact Us © Copyright 2003-2008 CM Recruiting. 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