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Job Opportunities
Media

Title: International
Marketing Manager
Location:
San Francisco
A
rapidly growing, fun and very profitable social-networking site is searching
for an experienced, motivated and innovative International Marketing Manager
at its San Francisco location. As the International Marketing Manager,
you will drive targeted traffic to the company through marketing investment
across TV, radio, print, outdoor and other offline channels. The ideal
candidate will have a media planning background with a TV focus, preferably
with international experience. Some domestic and international travel
is required for this role.
Come
join this exciting, thriving company that has a one-of-a-kind positioning
in the marketplace!
Responsibilities:
Manage day-to-day agency
relationships including media buying and production
Experience in creating advertising and promotional content for
specific country markets outside of North America preferred
Negotiate and maintain offline marketing budgets
Establish and foster an open environment stimulating communication,
creativity and discipline that engenders a team spirit in solving problems
and optimizing solutions
Collaborate with online marketing teams to track performance improvements
and ensure brand consistency
Share learning with marketing team and throughout the organization
and foster a collaborative learning environment
Continue to evolve best practices to measure campaign effectiveness
and ROI and optimize spend across all offline media channels
Provide daily and weekly reports that track and analyze performance
in the assigned countries
Requirements:
More than five years
of experience developing and producing international offline marketing
campaigns for consumer brands, with a good understanding of traditional
media markets to drive media buying, testing and creative
International experience in at least one country other than the
North America preferred
Client-side brand management experience (including a proven track
record of developing successful integrated advertising campaigns) preferred
Extensive hands-on experience developing and executing television
and other offline marketing campaigns
Experience in media buying for television and other offline media
as well as creative campaign management
Experience applying rigorous analytics to determine ROI on cross-channel
marketing efforts
A thorough understanding of direct-response marketing and expertise
in offline customer acquisition strategies
Flexibility in work hours (must be available for occasional conference
calls or video conferences outside of normal business hours, based on
international time zones)
Excellent creative skills and ability to translate that creativity
cohesively across multiple channels
Strong and committed work ethic plus an ability to work in a collaborative
team environment while performing autonomously
Outstanding analytical skills and topnotch verbal and written communication
skills
Detail-oriented and organized, with a data-driven mindset
Professional marketing experience in markets outside of North America
preferred
Experience marketing a large consumer online brand using offline
channels highly desirable
Media planner with international experience preferred
Bachelor's degree or higher
Apply
for this position
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Title: Integrated
Marketing Specialist
Location: SF Bay Area / Peninsula
A
fun, growing, consumer e-commerce site is searching for an Integrated
Marketing Specialist to play a key support role on the Integrated Marketing
team. If you have a passion for marketing and media and want to gain valuable
experience working on an emerging powerhouse brand, this is the job for
you.
Reporting
to the Senior Manager of Integrated Marketing, the Marketing Specialist
will work with other teams within the marketing group and throughout the
company to execute cross-functional campaigns. The Marketing Specialist
will also be responsible for managing the Integrated Marketing media plan
and helping to evaluate potential media opportunities, ensuring that budgets
and associated deadlines are met.
As
a key player on the team, the Marketing Specialist will work to ensure
that brand style guides are maintained and the brand is expanded. This
role's aspects involve handling online and offline advertising; integrated
marketing campaigns; brand strategy and evangelism; and customer insights.
This
is an extraordinary opportunity for a mid-level superstar with a background
in account service or media.
Responsibilities:
Overseeing the creative development, media buying and performance
measurement of the company's offline advertising and direct from publisher
online advertising buys team to execute the campaign
Managing the approved media plan and ensuring that all media channels
receive materials on time
Managing the media budget, working with the company's financial
team
Participating in development and execution of integrated marketing
campaign ideas, working with the Senior Manager, crossfunctional teams
and external agencies
Taking advantage of a recent, extensive rebranding effort that
resulted in a new brand identity to use as a foundation and build the
company's brand equity and awareness
Living and breathing the company's target customers
Requirements:
More than five years of total working experience, including managing
+$million national consumer advertising account/budget either on the agency
or client side
Experience in developing offline and online advertising programs
A general understanding of how to evaluate and implement behavioral
targeting, CPC/CPM display advertising and more
Consumer marketing experience at an online B2C company or management
of an online B2C account at an advertising agency preferred
Experience managing contests, promotions and other community engagement
programs preferred
Experience in managing clients or partnerships
A history of involvement in major brand strategy projects (brand
identity re-design, brand re-positioning, or launch of a new brand)
Strong relationship-management, communication and interpersonal
skills
Passion for social media an ability to contribute to development
of compelling integrated marketing campaigns that have high potential
of going viral via social media
Able to brainstorm and come up with new, innovative and compelling
campaign ideas
Innovative, creative thinker who can think out of the box and solve
problems
Resourceful, with a pioneering spirit and a can-do attitude
An organized approach, with action- and result-orientation; flexible
and adaptable
Strategic and analytical thinker who is also a fast learner, with
a passion for knowledge and intellectual challenge
Competitive, humble, trustworthy, with high integrity and a pioneering
spirit
Self-directed, motivated, flexible and adaptable
Passion for film and design preferred
Apply
for this position
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