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Marketing

Title:
Senior CRM Manager
Location:
SF Bay Area / Peninsula
A
growing, consumer e-commerce site is searching for a Senior CRM Manager
to handle the engagement of various customer segments. Reporting to the
CRM Director, the Senior CRM Manager will be responsible for driving revenue
through developing the appropriate contact strategy through multiple channels.
A key member of the customer marketing team, the Senior CRM Manager will
focus on generating value and insights across the customer life-cycle
through data-driven direct marketing and testing.
Responsibilities:
Leading
a team of three marketing managers in efficiently delivering customer-focused,
cross-channel direct marketing campaigns
Engendering loyalty and driving revenue from existing customers
by developing and executing contact strategies across multiple segments
and all customer touch points (direct marketing on site, email and direct
mail)
Migrating customers from lower- to higher-value segments
Engaging customers by encouraging activity across all of the company's
products
Leading marketing test strategies and methodologies to identify
attributes of successful offers, content types and delivery tactics to
roll across segments
Working with the business analysis team to evaluate drivers of
engagement, loyalty and repeat rates across multiple segments
Managing budget based on results; delivering on-time and on-budget
Requirements:
More than
10 years of progressive leadership experience in marketing, with specific
experience in consumer-driven brands and digital marketing
Solid understanding of retail and e-commerce
Demonstrated track record driving measurable results through customer
marketing efforts, ideally in an e-commerce environment
Demonstrated knowledge of creating contact and promotional strategies
with a track record of results
Experience driving customers through the life-cycle to achieve
targeted LTV goals
Experience managing and influencing cross-functional teams
An innovative thinker who can operate in a strategic capacity as
well as with laser-like focus on flawless execution and drive for results
Demonstrated experience with results utilizing campaign management,
data-query tools such as Brio, Epiphany, or Cognos
Highly developed PC skills and advanced proficiency with Excel
and Access
Ability to succeed in a fast-paced, entrepreneurial environment
Exceptional analytical, planning and project-management skills
Outstanding verbal and written communication skills
Exceptional attention to detail and ability to effectively multi-task
in a deadline-driven atmosphere
B.A./B.S. degree in economics, mathematics, marketing or related
fields
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for this position
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