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		Job Opportunities Email Marketing Title: Senior CRM Manager Location: SF Bay Area / Peninsula A growing, consumer e-commerce site is searching for a Senior CRM Manager to handle the engagement of various customer segments. Reporting to the CRM Director, the Senior CRM Manager will be responsible for driving revenue through developing the appropriate contact strategy through multiple channels. A key member of the customer marketing team, the Senior CRM Manager will focus on generating value and insights across the customer life-cycle through data-driven direct marketing and testing. Responsibilities: • Leading a team of three marketing managers in efficiently delivering customer-focused, cross-channel direct marketing campaigns • Engendering loyalty and driving revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points (direct marketing on site, email and direct mail) • Migrating customers from lower- to higher-value segments • Engaging customers by encouraging activity across all of the company's products • Leading marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments • Working with the business analysis team to evaluate drivers of engagement, loyalty and repeat rates across multiple segments • Managing budget based on results; delivering on-time and on-budget Requirements: • More than 10 years of progressive leadership experience in marketing, with specific experience in consumer-driven brands and digital marketing • Solid understanding of retail and e-commerce • Demonstrated track record driving measurable results through customer marketing efforts, ideally in an e-commerce environment • Demonstrated knowledge of creating contact and promotional strategies with a track record of results • Experience driving customers through the life-cycle to achieve targeted LTV goals • Experience managing and influencing cross-functional teams • An innovative thinker who can operate in a strategic capacity as well as with laser-like focus on flawless execution and drive for results • Demonstrated experience with results utilizing campaign management, data-query tools such as Brio, Epiphany, or Cognos • Highly developed PC skills and advanced proficiency with Excel and Access • Ability to succeed in a fast-paced, entrepreneurial environment • Exceptional analytical, planning and project-management skills • Outstanding verbal and written communication skills • Exceptional attention to detail and ability to effectively multi-task in a deadline-driven atmosphere • B.A./B.S. degree in economics, mathematics, marketing or related fields Apply for this position Back to Top Company Profile Job Opportunities Career Coaching Contact Us © Copyright 2003-2009 CM Recruiting. All rights reserved.