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Job Opportunities
Analytics
Title: Director,
Site Analytics
Location:
San Francisco Bay Area
A
challenging, thriving, stable and rapidly growing e-commerce company is
searching for a Director, Site Analytics, to join its site merchandising
department. As Director, Site Analytics, you will be a key member of the
leadership team and play a critical role in driving growth for the site.
Don't miss this opportunity to be part of a winning analytics team!
As
the Director, Site Analytics, you will lead the team responsible for the
creation, publishing and analyses of reports and dashboards that support
site merchandising as well as other cross-functional groups. You will
be responsible for leveraging a combination of Omniture and the company's
extensive CRM data warehouse.
The
Director, Site Analytics, will lead the team responsible for A/B testing
efforts focused on improving site conversion. This team will also drive
significant, ongoing ad hoc analyses into key business issues that drive
critical site-performance metrics. You will work with business partners
to prioritize and execute against reporting enhancements and analytical
projects required to deliver business results. In addition, the Director
will collaborate closely with the product-management team, engineering
and key vendors to determine short-term and long-term needs for tools
that support evolving analytics and reporting needs.
This
role involves a combination of handling Web analytics, A/B testing and
reporting development; managing teams and serving as a leader within the
organization. You will be driving the technology needs to support analytical
expertise and working on company initiatives.
If
you are a mature, flexible, results-oriented creative thinker with strong
leadership skills, then this is the job for you. Ideally, you will have
a customer focus as well as the ability to translate strategy into tactics
and ideas into action.
Responsibilities:
• Lead the
teams responsible for site analytics (both reporting and ad hoc analyses)
and A/B testing
• Present analyses and test results and resulting recommendations
to peers and senior management; translate technical concepts into non-technical
terms
• Leverage data to assist in defining site-enhancement requirements;
present a compelling business case for securing those investments
• Represent site merchandising in monthly P&L reviews with senior
executives
• Review Web analytics tools and system suite regularly to ensure
functional productivity for all user groups
• Communicate opportunities to drive financial goals cross-functionally
by making suggestions that support site-wide objectives
• Manage Web analytic project prioritization, based on business needs
• Establish and evangelize improved data-driven views of site performance
• Collaborate with peers (site and cross-functional leads) to ensure
consistency of information, methodologies and reports; share best practices
and develop systems knowledge to deliver new reports and enhance existing
reports to meet needs
• Draw reasonable and actionable conclusions from analytic summaries;
recommend changes to existing policies and processes based on analytic
conclusions and understanding of business requirements and drivers
• Lead ongoing ad-hoc analyses of critical business issues that affect
site performance; translate analyses into executable recommendations
• Lead conversion planning and forecasting on weekly, monthly, seasonal
and annual levels * Oversee ongoing evolution of A/B testing program;
drive continued development of a test-driven culture and mindset
• Define and oversee operational KPIs
• Prioritize and manage execution of requests for Dashboard and report
enhancements from marketing, merchandising, creative and other business
partners
• Act as the business lead for Omniture; ensure that vendor is meeting
organizational business needs
• Act as the business lead for Omniture; manage regular, on-going
communication and relationship with the company
• Collaborate with all Omniture user groups; maintain and prioritize
a list of enhancements
• Effectively translate business needs and goals into technical specifications
for systems development
• Apply strong technical and business knowledge to effectively plan
development roadmap for all Web analytic tools and reporting suites
• Collaborate with business partners to prioritize reporting enhancements
required to deliver business results
• Lead the business product-management team and key vendors to determine
short-term and long-term needs for reporting tools
• Pro-actively create ad hoc analysis to facilitate decision-making
and inform senior management of potential risks or opportunities
• Coordinate with channel marketing and merchandise planning groups
to develop daily, monthly and annual traffic, conversion, orders and sales
forecasts
• Manage expectations for conversion in daily sales creation; work
through any potential conflicts
Requirements:
• More than
eight years of experience in relevant site analytics, site development
and or site merchandising experience
• B.A. or B.S. degree required; M.B.A. preferred
• A background of managing technical projects within cross-functional
teams
• Demonstrated experience managing a team of technically advanced
analytical professionals in the area of Web analytics
• Extensive expertise in Omniture required; familiarity with Coremetrics,
Google Analytics or other Web analytics tools preferred
• Proven experience managing an A/B testing program, both to achieve
business insight through testing and to drive ongoing performance improvements
through multivariate UI optimization
• Solid background in working with statistics
• Expert knowledge of Web analysis, Web analytic tools, A/B testing
and reporting / dashboard best practices; skills in SQL query writing
for Greenplum, Netezza, Oracle and Teradata
• Strong analytical, quantitative and problem-solving skills as well
as organizational, presentation and project-management skills
• Solid ability to combine customer insights with Web analytics data
to recommend changes to improve the customer experience
• Excellent business acumen and demonstrated strength in creating
partnerships and in building relationships with other functions and associates
within an organization
• Advanced skills using Excel and Access and in charting, creating
reports (with Business Objects or Tableau or similar software), pivot
tables and more
• Ability to communicate with business and technical resources; skilled
at expressing complex issues with clarity and simplicity
• Expertise in database-driven sites and content-management tools
preferred
• Experience building and deploying models and data-mining tasks
using analytics tools preferred
• Able to perform in a fast-paced, dynamic work environment and meet
aggressive deadlines
Apply
for this position
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Title: Senior
Marketing Analyst
Location:
San Francisco
A
rapidly growing, fun and very profitable social-networking site is searching
for a Senior Marketing Analyst to build a world-class analytical framework
to support marketing decisions globally, across all advertising channels.
The Senior Marketing Analyst will also develop models and reports to optimize
the companyıs marketing mix and optimize ROI.
This
is an excellent opportunity to join an exciting, thriving company that
has a number one positioning in the marketplace. Ideal candidates will
have a proven track record of dealing with strategic and tactical issues
in a complex and fast-changing environment as well as outstanding problem-solving
skills.
Responsibilities:
• Developing
a framework to model the interactions of TV, print, radio and online marketing
channels
• Producing ad hoc analyses as necessary to aid team in budget management,
user demographics analysis and other core marketing functions
• Proactively developing new methods of analysis and reporting that
align with business objectives
• Providing prioritization decision-making models, forecasting tools
and other analysis for leadership team
• Managing and growing the marketing analytics team; providing training
and prioritizing the workload to improve the team's productivity, efficiency
and work satisfaction
Requirements:
• Five to
ten years of relevant work experience
• Excellent verbal and written communications skills
• Expert knowledge of MS Excel, MS Access and SQL
• Bachelor's degree in Finance, Economics, Business or Engineering
required (Master's degree preferred)
• Experience in an analytical role in a technology company, consulting,
investment banking, or product management preferred
• Outstanding problem-solving, critical thinking and quantitative
skills
• Understanding of design, development, implementation and management
of marketing databases
• Thorough understanding of customer segmentation and database marketing
principles
• Proven ability to run and lead large analytical programs/projects
that they have initiated, involving key stakeholders
• Ability to collect, correlate and analyze large amounts of data
and provide insightful analyses of that data
• Adept at scaling quickly and taking on increasing scope and responsibility
as requirements grow
• Highly detail-oriented, with strong attention to accuracy of data
• Comfortable working in a fast-moving environment with quickly changing
priorities
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for this position
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Title: Senior
Analytics Manager
Location:
San Francisco Bay Area
Are
you looking to join a company that is growing rapidly and on the rise,
where the employees are excited about going to work? If yes is the answer,
check out this opportunity out. Recently named one of the 25 Best Companies
to Work For, this consumer e-commerce site is seeking a Senior Analytics
Manager. This role involves identifying opportunities to use customer-driven
analytics to improved decision-making in its consumer business. Collaborating
with the marketing and business strategy teams, the Senior Analytics Manager
will address key business questions.
This
successful candidate will have stellar abilities, including advanced analytical
skills, excellent communications skills and a passion for creating actionable
customer insights that can drive marketing and business strategy.
Responsibilities:
• Identifying
meaningful trends and patterns, developing and refining predictive models,
collaborating with marketing and business strategy teams
• Conducting experiments and tests that lead to actionable insights
• Performing deep-dive statistical analysis on very large, complex,
multi-dimensional data sets to answer targeted questions, such as promotional
elasticity of demand and multi-channel attribution weighting
• Researching and developing new algorithms and methods for measuring
customer LTV and new ways for modeling customer engagement, including
search, social network and on-site interactions, email responses and purchase
patterns
• Developing and contributing to the knowledge database through extensive
documentation and written communications
• Contributing to the strategy and process for metadata management
and data-quality management
Requirements:
• Advanced
degree in quantitative fields and more than eight years of progressive
experience in strategy consulting, Internet marketing, reporting, analysis
and decision support
• Hands-on experience with SQL and working knowledge of database
design, marketing automation applications and Web analytics
• A background in consumer marketing, online community and e-commerce
• A deep mastery of a wide range of techniques, tools and methodologies
related to advanced data mining and statistical analyses
• Expert-level skills in statistical modeling tools, such as SAS,
SPSS, or KXEN, and hands-on experience using multiple analytical methodologies
such as collaborative filtering and cluster analyses
• Thorough understanding of Internet marketing data collection and
metrics; familiarity with search marketing, viral marketing and DoubleClick,
DART, Mediaplex and other ad-serving platforms
• A creative mind plus strong communication and interpersonal skills
• Adept at simplifying abstract business issues and turning large
amounts of data into actionable analyses
• Able to interact with a wide range of of technical and non-technical
people
• Comfortable working in an unstructured, fast-moving, constantly
evolving, high-growth environment
• Demonstrated capacity to learn, with a passion for excellence and
continuous improvement
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for this position
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Title: Analytics
Manager
Location:
San Francisco or San Jose
A
late-stage gaming-oriented startup company with unique software is searching
for an Analytics Manager. This role involves responsibility for providing
insights that define key analytical metrics that develop predictive models
through data assessments. For this client-facing role, the ideal candidate
will be comfortable discussing analytics and translating the data to both
internal company and clients. This is a great opportunity to be the analytics
lead and work with well-known clients.
Responsibilities:
• Serve
as the voice of data within the company and have a passion for building
this area of the business
• Develop and publish key analytics metrics that prove the value
of the company's solutions
• Develop formalized reporting that will become the backbone of the
company's quarterly business reviews
• Create measurement plans, dashboards and analytics scorecards to
convert data to fact-based recommendations for the company's customers
• Establish standards for analytics metrics to create fact-based
market segment solutions
• Work with Client Services to ensure customer success through alignment
of measurement plans, data tracking and business objectives
• Educate the company's staff, customers and other external constituents
on the value of the company's solutions and the power of its gaming platform
• Provide feedback to the product team to ensure our products continue
to meet the evolving needs of the company's customers
• Present findings verbally and in writing in an effective manner
to business stakeholders, including senior executives
• Establish best practices regarding multivariate analysis that includes
the company's platform and traditional Web traffic statistics
Requirements:
• Four or
more years of significant experience in Web/marketing analytics, database
marketing and/or business intelligence
• Undergraduate degree BA/BS in relevant field; M.B.A. degree preferred
• Outstanding skills in strategic analysis and knowledge of regression
analysis
• Demonstrated ability to manipulate data, draw actionable insights,
and make recommendations to drive increasing efficacy in campaigns
• Experience with Active Reports, MS Reporting Services, Crystal
Reports, Jaspersoft and other reporting tools
• Knowledge of database designs, applications and data flows mandatory
• Experience working with SQL or mySQL preferred
• Advanced skills in PowerPoint and Excel
• Strong qualitative and quantitative mathematical skills
• Excellent written and verbal communication skills
• Customer focus, with the ability to be the voice of the customer
within the company
• Able to combine strong analytical and data-mining skills
• Ability to combine strong analytical and data-mining skills to
identify tactics that will meet the business goals of its customers
• Skilled at multitasking and prioritizing effectively in a fast-paced
environment with competing priorities
• Proactive, entrepreneurial personality
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