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		Job Opportunities Analytics Title: Director of Data Analytics Location: SF Bay Area An award-winning, full-service advertising agency is searching for a Director of Data Analytics to join its strategy department and manage a small team of analytics professionals. This is a great opportunity to work in a truly integrated agency with top consumer clients. Responsibilities include: • Leading the analytics team • Gathering, organizing and analyzing data • Identifying insights and optimization opportunities from data • Enhancing the methods and tools for attributing the impact of various marketing communications against specific channels, content engagement, consumer actions and sales • Supporting the Account Management, Strategic Planning and Media Teams to answer key business, communication or audience questions (including ad-hoc analysis, such as customer profiling, or custom quantitative market research, including market segmentation or trade-off analyses) • Developing analytics product offering Requirements: • More than 10 years of experience working on media analysis and performance optimization • Ability to work with other disciplines in an agency environment • Experience presenting and sharing findings with internal and external audiences • Deep knowledge of measurement approaches for both digital and offline media data, including online, search, TV, radio and print • Prior experiencing managing 3+ analytics professionals • Familiarity with the following data sets/tools: Broadcast media data (TRP/GRP), Google/Doubleclick DFA or Atlas, Rich Media, Omniture or Webtrends, MRI, comScore, Nielsen Buzz Metrics or Radian6, Dynamic Logic and brand tracking studies • Strong data analysis and statistical experience including: A/B and multivariate testing, correlation, regression, cluster analysis and population testing • Strong working knowledge of data tools (Excel pivot tables and Analysis Toolkit, SPSS or Stata or SAS, SQL) • B.A./B.S. degree in Economics, Statistics, Mathematics, Computer Science, Marketing, Advertising, or a related field • Advanced and graduate degrees preferred Apply for this position Back to Top Title: Senior Marketing Analytics Manager Location: SF Bay Area One of the top online retailers ranked by Fortune Magazine is searching for a Senior Marketing Analytics Manager to join its expanding team. You will work closely with the channel marketing team (email, affiliate, search and CRM) using SQL and other planning analysis tools to provide segmentation and customer-profile information that drive growth of the site. The Senior Marketing Analytics Manager will also collaborate with technical team members to coordinate data resources or tools and will own several monthly reports on customer profile and campaign information. This team has several openings for Senior Marketing Analytics Managers. This is a great opportunity to be part of a rapidly growing team. Responsibilities: • Using SQL and other analytics tools, perform analyses that support efficient execution of daily CRM activities • Handle ad-hoc reporting and analytics requests and business intelligence projects • Manage construction and maintenance of predictive models • Support direct marketing efforts by leading segmentation and development of customer profiles • Maintain marketing team dashboards with KPIs (customer acquisition and retention, profitability per customer, aisle crossing, etc.) • Maintain the customer-base forecast tool for estimating sales growth based on current customers • Create reports to measure success of marketing programs (such as ROI and incremental sales) • Work with the channel marketing team to execute segmentation rules and lists for campaigns • In planning areas, serve as a subject-matter expert for available data elements and CRM analytics capabilities • Serve as a power user for one or more CRM analytics tools to advance its use throughout the organization • Manage analytics project requests, using the project tracking tool • Provide input on the testing framework and business rules (campaign planning, customer contact strategy and more) • Make recommendations on campaign design and select attributes to be tested to support business objectives • Create segmentation strategies for campaigns and produce lists • Champion the adoption of CRM and data-based efforts across the organization (such as targeted ad serving, A/B site testing, personalization) that will improve KPIs Requirements: • More than seven years of experience in relevant CRM / database marketing positions (ideally in retail and/or e-commerce); retail and e-commerce experience preferred • Experience managing projects within cross-functional teams preferred • Bachelor's degree required; M.B.A. preferred • Statistics expertise, including estimating sample sizes for test groups; determining statistical significance of test results; and developing predictive models • A background in building and deploying models and data mining tasks using SPSS Clementine, KXEN and other analytics tools • Experience creating reports with Business Objects • Ability to translate strategy into tactics and ideas into action, characterized by solid execution • Strong analytical and quantitative skills and in SQL query writing for Oracle, Netezza, Greenplum and Teradata • Advanced skills in MS Excel and Access • Creative thinker, open to idea exploration, with strong problem-solving and analytical abilities • Results-oriented, with a customer focus and strong communication skills • Aptitude for prioritizing actions and allocating resources • Demonstrated integrity, maturity and a constructive approach to challenges • Demonstrated strength in creating partnerships and in building relationships with other functions and associates internally • Ability to influence senior management and executives effectively across the organization Leadership abilities • Ability to effectively partner with other business leaders and cross-functional teams in order to deliver on business goals • Flexible and responsive; able to perform in a fast-paced, dynamic work environment and meet aggressive deadlines Apply for this position Back to Top Title: Senior Manager, Web Analytics Location: SF Bay Area One of the top online retailers ranked by Fortune Magazine is searching for a Senior Manager of Web Analytics. Our team is growing and we need savvy, senior analytics candidates to take us to the next level. This position will be instrumental in helping the company understand the effectiveness of its merchandising and marketing efforts. The Senior Manager of Web Analytics will review data and make recommendations and build tagging from the ground up. Reporting to the Director of Web Analytics, the Senior Manager will analyze website performance and trends; influence site optimization decisions; drive site-tagging standards and integrity; and manage third-party relationships. In addition, the Senior Manager will be responsible for providing KPIs and insights that influence site optimization decisions and strategies. This includes creating reports and analyses, managing the integrity of site tagging and using data to drive decision-making across the organization. Responsibilities: • Proactively perform root-cause analysis to provide insight into performance when new trends emerge • Focus the organization on meaningful metrics to facilitate objective evaluations of strategies and key initiatives • Measure success against objectives for all customer-facing product releases • Manage creation and timely delivery of site dashboards • Prioritize and manage ad-hoc analyses and reporting to cross-functional business partners • Provide data-driven business insights that influence fundamental improvements to the site • Use data to challenge the status quo and inform optimization of site standards • Deliver insights that help business partners understand behavior of visitors to the site • Partner closely with product team on tagging and enhancements to Omniture reporting suite and any third-party integrations with Omniture data/system • Identify and prioritize enhancements needed to current implementation to improve the company's ability to measure effectiveness of key site initiatives • Gather business requirements for new tagging requests • Ensure site tagging provides necessary visibility into impact and value of new initiatives or new product releases • Drive standardization and governance of analytics, creating and distributing best practices • Manage relationship with analytics vendor (Omniture), including optimization of current implementation and compliance with service levels Requirements: • Five to seven years of relevant work experience, with at least three years in a quantitatively intensive role, preferably focused on analyzing retail customer data • At least one to two years of Omniture experience preferred • Bachelor¹s degree (minimum) • Excellent oral and written communication skills • Exceptional problem-solving and analytical skills combined with strong business acumen • Superior analytical and quantitative skills and a desire to continually search for data • A demonstrated ability to present analyses in a compelling manner that is easy to understand • Ability to see the big picture and to solve problems that help attain strategic objectives • Demonstrated ability to generate innovative insights from rigorous analysis and influence business strategies and results • A team player who can work with multiple cross-functional groups, including business and technical teams Apply for this position Back to Top Title: Senior Analytics Manager, Statistician Location: SF Bay Area / Peninsula A growing, consumer e-commerce site is searching for a Senior Analytics Manager, Statistician to perform quantitative analysis on email, website, e-commerce and other data. We are experiencing high growth and need your help! Working with the marketing and business strategy teams, the Senior Analytics Manager, Statistician will address key business questions; identify meaningful trends and patterns; develop and refine predictive models; and conduct experiments and tests that lead to actionable insights. This is a key role at a stable, fast-moving company. Responsibilities: • Partner directly with channel owners (Internet, direct and partner marketing as well as e-commerce) to proactively identify new trends and/or opportunities to use predictive modeling and statistics to drive business value throughout marketing and the company • Establish the structure and roadmap of testing • Design experiments and perform deep-dives using analytical tools on very large, complex, multi-dimensional data sets to answer targeted questions, such as visitor primary purposes, segmented visitor trends and promotional elasticity of demand • Research and develop new algorithms and/or methods for measuring and optimizing promotion effectiveness and new ways for modeling customer behavior (including search, on-site interactions, email marketing and purchase patterns) • Contribute to the strategy and process for data classification, information extraction and relationship discovery and ensure rigorous quality control over data, analyses and metrics • Develop and contribute to the knowledge database through extensive documentation and maintenance of internal sites (wikis) Requirements: • More than 10 years of progressive experience in statistical design and analysis, segmentation and predictive modeling • Advanced degree in quantitative fields • Deep mastery of a wide range of techniques, tools and methodologies related to data mining / statistical / Web analytics • Expert-level skills in statistical modeling, using tools such as SAS, SPSS, KXEN (or comparable applications) • Hands-on experience using multiple analytical methodologies such as collaborative filtering and cluster analysis • Experience in consumer marketing, online community and e-commerce • Thorough understanding of Web metrics and familiarity with JavaScript, HTML, SQL, website infrastructure and ad-serving platforms, such as DoubleClick, DART, Atlas • Knowledge of database design, applications and data flows a plus • A creative mind with strong communication and interpersonal skills • Adept at simplifying abstract business issues and large amounts of data into actionable analyses • Demonstrated capacity to learn, with a passion for excellence and continuous improvement • Able to interact with diverse groups of technical and non-technical people • Comfortable working in an unstructured and constantly evolving, high-growth environment Apply for this position Back to Top Title: Marketing Analytics Manager Location: San Francisco Bay Area One of the top online retailers ranked by Fortune Magazine is searching for a Marketing Analytics Manager to join its expanding team. You will work closely with the channel marketing team (email, affiliate, search and CRM) using SQL and other planning analysis tools to provide segmentation and customer-profile information that drive growth of the site. The Marketing Analytics Manager will also collaborate with technical team members to coordinate data resources or tools and will own several monthly reports on customer profile and campaign information. This is a great opportunity to be part of a rapidly growing team. Responsibilities: • Using SQL and other analytics tools, perform analyses that support efficient execution of daily CRM activities • Handle ad-hoc reporting and analytics requests and business intelligence projects • Manage construction and maintenance of predictive models • Support direct marketing efforts by leading segmentation and development of customer profiles • Maintain marketing team dashboards with KPIs (customer acquisition and retention, profitability per customer, aisle crossing, etc.) • Maintain the customer-base forecast tool for estimating sales growth based on current customers • Create reports to measure success of marketing programs (such as ROI and incremental sales) • Work with the channel marketing team to execute segmentation rules and lists for campaigns • In planning areas, serve as a subject-matter expert for available data elements and CRM analytics capabilities • Serve as a power user for one or more CRM analytics tools to advance its use throughout the organization • Manage analytics project requests, using the project tracking tool • Provide input on the testing framework and business rules (campaign planning, customer contact strategy and more) • Make recommendations on campaign design and select attributes to be tested to support business objectives • Create segmentation strategies for campaigns and produce lists • Champion the adoption of CRM and data-based efforts across the organization (such as targeted ad serving, A/B site testing, personalization) that will improve KPIs Requirements: • More than five years of experience in relevant CRM / database marketing positions, ideally including retail and/or e-commerce experience • Familiarity with working directly with large data volumes preferably in an online retail, e-commerce environment • Bachelor¹s degree (minimum) • Strong CRM and database marketing experience as well as experience in online retail and e-commerce marketing • Statistics expertise, including estimating sample sizes for test groups; determining statistical significance of test results; and developing predictive models • Experience creating reports with Business Objects and with direct-response marketing vehicles • A background in building and deploying models and data mining tasks using SPSS Clementine, KXEN and other analytics tools • Strong analytical and quantitative skills and in SQL query writing for Oracle, Netezza, Greenplum and Teradata • Advanced skills in MS Excel and Access • Able to interpret and apply complex and high-volume customer data into plans that support annual business objectives • Strong communication skills; able to influence senior management and executives effectively across the organization • Ability to communicate with business and technical resources • Creative thinker, open to idea exploration, with strong problem-solving and analytical abilities • Results-oriented, with a customer focus and strong communication skills • Demonstrated strength in creating partnerships and in building relationships with other functions and associates internally • Ability to influence senior management and executives effectively across the organization Leadership abilities • Ability to effectively partner with other business leaders and cross-functional teams in order to deliver on business goals • Flexible and responsive; able to perform in a fast-paced, dynamic work environment and meet aggressive deadlines Apply for this position Back to Top Title: Senior Digital Analyst Location: San Francisco A rapidly growing social-networking site with a one-of-a-kind positioning in the marketplace is searching for an experienced and highly motivated Senior Digital Analyst to assist its marketing department with analyzing ROI, user demographics and other core metrics to optimize its online and offline marketing campaigns. The Senior Digital Analyst will develop and manage analytics models, prepare reports based on these models and run ad hoc queries and analysis as requested. Most importantly, the Senior Digital Analyst will provide insight that will help this successful site grow exponentially. Ideal candidates will be able to run queries; build models; and present insightful analysis based on those data models that will help marketing leaders make proactive decisions to better run the business. Responsibilities: • Developing and maintaining models and reports to support business decisions • Producing ad hoc analysis as necessary to aid team in budget management, user demographics analysis, and other core marketing functions • Proactively developing new methods of analysis and reporting that align with business objectives • Providing prioritization decision making models and other tools for leadership team Requirements: • Three to five years of relevant work experience • Strong analytical and quantitative skills • Excellent verbal and written communications skills • Meticulous attention to detail and to accuracy of data • Excellent knowledge of MS Excel, MS Access and SQL • Ability to collect, correlate and analyze large amounts of data and to provide insightful analysis of that data • Solid team skills plus advanced creative problem-solving and decision-making skills • Ability to scale quickly and take on increasing scope and responsibility as job requirements grow • Comfortable working in a fast-moving environment with quickly changing priorities • Bachelor's degree (Finance, Economics, Business or Engineering) required; Master's degree preferred Apply for this position Back to Top Title: Marketing Analyst Location: SF Bay Area / Peninsula A growing, consumer e-commerce site is searching for a Marketing Analyst, who will work closely with its marketing and business development teams in identifying and answering key business questions. Reporting to the Sr. Manager of consumer Insights and Analytics, the Marketing Analyst will define relevant metrics, report design and provide management with clear insights into growth drivers and risks and opportunities for the business. The ideal candidate is a well-rounded top performer who can be a key contributor in a high-energy, growth environment. Responsibilities: • Working with the marketing and business development teams to identify and answer key business questions • Gathering and analyzing data to identify trends and make recommendations to Marketing team • Analyzing and providing insights around promotions, customer lifecycle, customer acquisition, product penetration and website behavior • Producing monthly performance metrics reports to marketing management • Providing ongoing and ad hoc analytical support to members of the marketing team • Writing SQL queries and create reports using pivot tables, charts and graphs and other tools Requirements: • Bachelor's degree (B.S.) with strong emphasis on Business, Economics, Math, Operations, Statistics or related fields • Two to five years of experience working on large and complex analysis problems • Experience measuring and analyzing marketing campaign performance, loyalty and other retention programs, customer lifecycle and more • Experience analyzing Web data for a medium-to-large e-commerce website preferred • Knowledge of Web analytics program (Omniture Site Catalyst preferred) * Proficiency in SQL; advanced skills in Excel • Superior analytical, critical thinking and problem-solving skills • Excellent communication and interpersonal skills • Ability to work in a fast-paced, high-growth environment • Experience in an online marketing organization, e-commerce, or retail company is a plus Apply for this position Back to Top Company Profile Job Opportunities Career Coaching Contact Us © Copyright 2003-2010 CM Recruiting. 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